Xiaomi lost first place after 3 years in the lead in the second largest market in the world. India, although far from Portugal, is a good reflection of what our market is. As a matter of fact, Asian smartphone companies experiment with various sales tactics that they later implement in Europe.
According to CounterPoint, Xiaomi lost first place for the first time in 3 years, when it took over from the first post. Samsung was responsible for this feat.
Xiaomi loses to Samsung through fault
However, let’s analyze the market as it is. Especially the Indian market which is seriously similar to the Portuguese market. We have a growing Samsung, because it gives us mid-range and quality entry-level Device at a good price.
Meanwhile, we have seen Xiaomi’s smartphone prices rise considerably. Worse than that, we have a mess of choices.
We have Xiaomi, Redmi and POCO smartphones. Sometimes (more than it should), we have POCO smartphones that are the same as Redmi’s but with a different name.
In my opinion, this type of decision does not make users happy. Quite the opposite. It has reached a point where we are no longer sure what to buy.
For its part, Samsung has been working well. Improved its “A” range. The intermediaries have OLED screens and biometric sensors on the screen. We have decent cameras and stylish designs. The price is very competitive and perfectly capable of fighting Xiaomi smartphones.
Finally, in this graph we also saw the smartphones of Vivo, Realme and OPPO making their presence felt. These 3 manufacturers are part of the BBK Eectronics group. OPPO has now attacked the Portuguese market with smartphones in physical stores, while Realme continues to speak for its excellent quality / price ratio.
In short, Xiaomi will have to change something on its smartphones to remain relevant as in the past. Even though it is only a month without the leadership, we realize that Xiaomi has aspects to improve.
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