LGTBIQ + Pride month is a special celebration on Apple's agenda, which year after year dedicates a special launch to celebrate it. This 2020 and despite the exceptional situation we are experiencing, the company has not only met its agenda but also has joined another of its collaborators . So Apple has unveiled its new “Pride Edition Sports Strap” along with a matching Nike band.
The new bands available to order today in the Apple store, have been announced with the new dials for watchOS 6.2.5 multicolour that Apple has designed for Pride 2020. Without a doubt, a unique opportunity to show off the band of the matching device with the screen motif.
Apple presents a new look of the Apple Watch for Pride month
Apple announced the new watch bands as part of a press release highlighting how this year's LGBTQ Pride month has had to change due to the ongoing health emergency. Unlike previous years and by the rules of social distancing due to COVID – 19, the festivals and parades alluding to date will change the streets for the online versions.
With the presentation of the Pride Edition Sports Band 2020 , Apple has discontinued the Sport Loop Pride Edition band 2019. This time Apple has presented the bands, sharing the process of creating the new multicolour version:
The Pride Edition sports band is assembled by hand from individual strips of colored fluoroelastomer. The strips are then machine die cut and compression molded. This process results in subtle variations in the rainbow wavy design, making each band cleverly unique.
Without a doubt, this date is a celebration that the company of the bitten apple takes seriously taking care of every detail of it and as we see in this opportunity, managing new versions for the most sporting public. This effort is in addition to the management that the company has carried out for several years to support the rights of the LGTBI + collective , working with associations such as GLSEN, PFLAG, The Trevor Project, Gender Spectrum, The National Center for Transgender Equality, Encircle and SMYAL in the United States, and ILGA World internationally.