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The keys to the possible sale of HTC to Google

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The keys to the possible sale of HTC to Google

Google wants to continue growing in mobile hardware, and buying HTC can give you the push you need to get handsets with real value added thanks to the vertical integration that others lack.

There are no good times for HTC. The bad situation of the Taiwanese company is a fact, after the commercial failures of all the flagships that have happened to the HTC One, launched there by 2013. Immersed in a vicious circle, the company took a step forward betting with Valve by the reality virtual, one of the trends of the years to come. Without this having worked as expected, HTC has continued to make some of the best smartphones, such as HTC U11 or Google Pixel, but has also been in vain.

Such a negative context has caused HTC to analyze different options, such as the possibility of dividing the company into two parts, one dedicated to virtual reality and the second the classic, dedicated to smartphones. According to Bloomberg, acquiring the entire company is not of much interest to a single buyer, while an actor as important as Google would be very interested in acquiring the mobile division, and is that the company is now worth a fifth of what it was worth five years ago.

After a few weeks, it seems that the process is in its final phase, and Google is closer than ever to acquire the company that last year made the Google Pixel and in its day the Nexus One, being also the manufacturer that bet more by Android in its beginnings, with terminals as representative as the HTC Dream or HTC Magic.

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One month after the presentation of the second generation of Google Pixel, according to reliable sources, will be manufactured by LG, Google needs to be, anyway, a gap within the leading smartphone manufacturers, both product quality and recognition and desire of purchase by the users. The latter is something that never got with the Nexus, but that was not the function of those terminals to develop.

With the Pixel is different. Google is making a very strong bet on the hardware, as evidenced by the development of a chip itself (with hiring as important as that of a leading engineer of the chip equipment Apple ) or the investment of 880 million dollars in OLED screens.

To this must be added the work of the image team , which through improvements based on the computer photography has made that if we consider that everything that came from Google in the field of photography was mediocre (rightly), has moved to place the results of the Pixel cameras among the best on the market, with an HDR + mode that, along with Apple’s portrait mode, is probably the most coveted feature of the mobile photographic landscape.

The Nexus had never added value, nor did they pretend. A generated value in the generic, as today, tries Nokia. The Pixels are having a bit of it, and they need to get a lot more. A union with HTC could be key for the entire gestation and production process of the terminal to be vertically integrated, giving Google much more power to control its product and getting to the level of Apple in it, because neither Samsung nor Huawei control the software beyond the layer of personalization that they apply.

Google is shutting down Android or making its open part less and less interesting, and giving exclusive features to the Pixel is key to generating appeal. Uncontrolled, these functions are nothing more than a vague exclusivity of Google Assistant, which, like most attendees, is still not a Verde mobile.

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