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OnePlus is now the queen of “premium” in the second largest market in the world!

India represents the second largest world market in smartphone sales, the first being China. According to market research firm Counterpoint, OnePlus is now the best-selling brand in the premium segment, surpassing Apple’s Samsunge.

Both Apple and Samsung compete fiercely in the premium smartphone market . However, OnePlus, despite no longer pricing “ flagship killer “, still has a decent quality to price ratio. In India, purchasing power is lower, being considered an emerging market.

That is why brands like Xiaomi, Redmi, Oppo, Realme, among others proliferate with economical smartphones and with good features . Therefore, it is normal for the premium segment to be won by a company such as OnePlus.

OnePlus 8 was an asset in victory

Counterpoint Research advanced that OnePlus 8 was a key smartphone, in the conquest for the first place. Its design and performance have managed to cultivate and attract more users to the brand, becoming fans of the already existing loyal community.

Apple is now third in India

Samsung is now in second place, with Apple in third. Regarding the best-selling models, the Samsung Galaxy A 71 is one of the best-selling smartphones, followed by the iPhone SE (2020) and iPhone 11. These are the “cheapest” iPhones, which makes sense according to the market in question.

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