The Nigerian recording artist MI Abaga and the CEO of Chocolate City will deliver a music keynote, and leading platforms such as Boomplay Music, Songa and the Econet Group will open the digital entertainment business within two days of the 14th. until February 15 at the Kigali Convention Center in Rwanda, where the African Technical Summit will be held in 2019.
Thus, the entertainment industry and the media is a profitable investment opportunity. Econet Wireless, a global telecommunications provider through its subsidiary brand Econet Media, recently announced a review of its commercial strategy and service offerings to match changes in the digital and satellite sector. The company, which owns Kwese, through Kwesé Free Sports [free service], Kwesé iflix [mobile video on demand platform] and Kwesé Play has since adopted its TMT business model. , and is expected to add more brands to your service.
When it comes to the entertainment industry, music is increasingly becoming a commercial industry after several years of constant growth. Despite the fact that the technology, originally seen as a killer of music, has completely changed the way that African music is recorded, listened and distributed. In the West, music streaming technology and the platform are widely blamed for the killing of music stores, as well as for the fall of record sales. But what does this sector look like in Africa’s dynamic music industry? Here we see how technology has influenced the music and entertainment industry in Africa.
The way we consume and access music has changed a lot. For many years, African artists were under the radar, with some notable exceptions, such as Ali Farka Touré [Malia], Fela Kuti [Nigeria], Angelica Kijo [Benin]. With the invention of recording technology, we were able to move from vinyl to cassettes, CDs, MP3s and now to music streaming services, and all this leads to a new wave of artists all over Africa who are getting a certain impact and success worldwide.
The transition to digital broadcasting has led to an increase in the number of African music streaming services, such as Boomplay Music in Nigeria, which offers download and download services for 31 million users and 17 million active users per month. The growing popularity of African hits has not gone unnoticed by international broadcasters such as Spotify; This platform not only now has the Afro genre, with modern and classic hits from eastern, western, southern and central Africa. Spotify also has a series of African playlists, such as African Heat, created by internal editors. These playlists have power when it comes to breaking new songs and artists.
African music download websites are becoming increasingly popular in Africa, providing artists and record companies with another way to generate revenue from their content. In 2017, the Senegalese-American singer Akon bought 50% of Africa’s first broadcasting platform for downloading legal music Musik Bi. A Senegalese company created to promote African artists and ensure their fair pay. Partnership with mobile operators allows music consumers to download music legally using a mobile phone loan. Telecommunications companies and their millions of customers are profitable stores for artists, and in particular, the MTN Music Plus service has become one of the largest sources of income for Nigerian artists.
Another income-generating service is Songa, founded by Safaricom from Kenya and launched in 2018. The application, limited to millions of Safaricom subscribers, allows users to receive local and international songs directly on their Android mobile phone, which provides an additional source of income for Kenyan artists. and increase your profits. Songa is not Safaricom’s first participation in the music industry; The company also launched Skiza Tunes, a ringtone service that pays artists every time a Safaricom subscriber chooses to use his song as a ringtone.
The West African platform that is gaining momentum is Qisimah. Based in Ghana, it is an innovative radio content monitoring platform that provides real-time information about its music to those interested in the music industry. It seems that data is a key selling point here, what is missing on the digital music scene, since music has become digital.
Technology-enabled music platforms such as Qisimah also provide the legal basis for recording artists, so artists using a Creative Commons license can track the use of their content. In essence, they provide