We have often heard that ‘there is no such thing as a free lunch’. Ironically, we were also advised that ‘The best things in life are free’. Quite opposite statements! Count on Jumia, the leading online shopping destination in Africa, to make the second saying a
reality with its latest initiative developed in collaboration with telecom
mogul MTN. We are of course talking about the JumiaZero Data App!
This latest initiative aims at further reducing data costs which are the greatest barrier so far to extending internet mobile access in Nigeria. Indeed in Lagos alone, one gigabyte of data on mobile networks—the only means of
accessing the internet for most—is not less N1,000
With this in mind, Jumia’sZero Data App will
offer full access to online shopping through its app for free, meaning it will
not charge the users of the MTN mobile network for the data they consume while
using the Jumiaapp.
The initiative is the biggest so far in terms of democratizing access to internet in Nigeria and will directly impact the 140 million smartphones users Nigeria withholds and the 70% of users
who are already accessing Jumia through their phone.
“In order to provide the best customer experience, it is time for Jumia to make its services available for more people, anywhere at any given time », declared Nicolas Martin, CEO Jumia
Africa. “We are proud of this new partnership with MTN that will
undoubtedly lead to an increasing value for our customers. We believe that a
better internet access, and even more mobile, will foster economic development
for both small businesses and Nigeria as a whole », further commented
All through the year,
starting today the Jumia
app is free to download
and surf on with over 150,000 products waiting to be selected. Android,
Blackberry, and iOS smartphones can now browse the Jumia website via the Jumia
mobile app with
absolutely no data charges. Other sites available through the app include
Jovago, Africa’s leading hotel booking online platform and Kaymu, #1 online
shopping community in Africa.
The free Jumiaapp is your one-stop
opportunity that provides you with an easy pathway to Nigeria’s best shopping
destination so hurry now; obtain a MTN sim card if you don’t have one. Download
the JumiaApp on your phone using your MTN
line or send JUMAPP to 131 as SMS from your MTN line and the link will be sent
to your phone.