We have known for some time that WhatsApp will start to be monetized after all, it is Facebook’s biggest ever acquisition, and as such, it is normal for the company to want to see some return on their investment.
In fact, there have been few wars between the executives of both companies! With both creators of WhatsApp abandoning the boat in early 2018. That said, you can start waiting to see some commercials on the WhatsApp ‘States’ page.
WhatsApp, like other Facebook applications, copied Snapchat’s ‘stories’, replacing the old ‘states’ experience, where users wrote a little custom text.
Well, this interface that replaces the traditional text for photos/videos, is an excellent medium for commercials! And Facebook knows it! Who has never been on the Instagram to see stories, to be interrupted by a ‘Advertising Story’?
Facebook Vice President Chris Daniels confirmed all this by saying,
“We’ll introduce ads on the ‘States’ tab. This will be the main means of monetizing the platform, as well as a new opportunity for various companies to reach WhatsApp users. “
However annoying this seems … The truth is that no one has created WhatsApp to be an excellent conversation application, just because! The intention was always to make money, and that is what is going to happen whether they want it or not.
The platform has 1.5 billion users and works on both PCs and smartphones / tablets. Allowing users to chat between platforms without any difficulty, and with a strong encryption, greatly promoting the privacy of each conversation.
To get a sense of the investment, Facebook paid about $ 19 billion four years ago! Therefore, the desire to have some feedback should now be IMPROVED.
Although Vice President Chris Daniels did not mention dates, it is expected that the ads will start arriving early next year. However, this introduction should not compromise message encryption or overall application fluency.