Note that although both “seven” and led the sales ranking, the total number of units shipped was smaller than last year, iPhone 6s and 6s Plus in the same period. iPhone 6, iPhone and iPhone 6s 7 recognized as the most sold smartphones the first half of 2015, 2016 and 2017, but their share of the market accounted for 10%, 7% and 5% respectively.
Not only Apple has shown not the best result, this year Samsung Galaxy S8 + the sixth, although a year ago Galaxy S7 Edge was fourth. Perhaps the point is that this time Samsung released its flagship on sale a month later than usual. In general, the new generation Galaxy S was not as successful as the seventh.