WarnerMedia announced its new streaming service called HBO Max. It arrives in the spring of 2020 to fight with Netflix, and with the already announced Disney .. The first asset announced is the exclusivity of the Friends series.
The new service aims to “maximize” existing HBO content, with WarnerMedia’s own huge portfolio. The service will thus be inspired by HBO’s “legacy of excellence,” and feature a lot of original content.
The HBO Max will come with everything to market. Hence, it has announced a number of successful producers, of which it will have content, and where more will be added. However, the first names are of weight:
- Warner Bros.
- New Line
- DC Entertainment
- The CW
- Turner Classic Movies
- cartoon Network
- Adult Swim
- Rooster Teeth
- Looney Tunes
No service prices announced yet
The service will arrive sometime in the spring of 2020, and will initially have “10,000 hours” of content. For now it has not been announced in which countries will be available (in addition to the United States), and there are no price details yet.
Given the breadth of content promised, the most likely is that HBO Max will arrive with a price to match. That is, similar to that practiced by Netflix, which is the outstanding leader of the streaming market.
As a subscriber to Netflix virtually from the outset, and current free user of three months of HBO Portugal, the increase in streaming services worries me. However good it may be in terms of increasing content production, so too will the number of services we have to subscribe and pay for if we want to access everything.
If paying for a service (for example Netflix) is not at all problematic, when we start having two, three or four, the consumer will have to start making choices. And certainly the best catalog (and best originals) will weigh there, since most consumers will not be able to afford multiple services simultaneously.