Home NEWS Google Chrome will block ‘heavy ads’ automatically in the future

Google Chrome will block ‘heavy ads’ automatically in the future

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Google Chrome will block 'heavy ads' automatically in the future
Google Chrome will block 'heavy ads' automatically in the future

Google is working on a way to block ‘heavy ads’ in Chrome that could slow down the browser. The new blocker aims to ‘catch’ ads that can spend a lot of internet or pull through the processor (CPU).

Google itself calls it ‘heavy ads’, and these will remain on the page with the indication that they have been removed. The user may see in the “details” the reason why Google may have decided to block the ad. In the example below, the blocked ad “uses too much resources on the device.”

Which ads will be blocked

At this time Google has just announced the numbers it will rely on to block ads. It will be based on two essential aspects: CPU usage and use of internet bandwidth. Below, the numbers shared by Google on which to base the blocking.

  • 1% of bandwidth usage (4MB of internet network);
  • 1% CPU usage per minute (60 CPU seconds).

These will be the numbers initially used as the basis for triggering the ad blocker. However, they may change over time. The difference between this blocker and the normal Chrome is the concern with ads that have a lot of resources, and the ‘light’ ones can be kept.

There is no date yet for the ad blocker to arrive in Chrome

At this time Google is developing this blocker in Chromium. This means that we do not yet have data on when you can get to Chrome, and all users. The project is still at an embryonic stage, and will take at least a few months to complete.

Although it is an interesting solution, we must take into account that Chromium is a testing ground. That is, Google can leave the project before it sees the light of day (or Chrome).

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