The acquisition of Codemasters from Take-Two Interactive took an unexpected turn: Electronic Arts applied a hat to the competitor and reached an agreement to acquire the British publisher for US $ 1.2 billion (about R $ 6.08 bi). The deal is expected to close in the first quarter of 2021.
Codemasters President Gerhard Florin said in a statement that both companies “share the same ambition to lead the racing video game genre”.
We feel that this union will provide an exciting and prosperous future for Codemasters, as it will allow our teams to create, launch and deliver bigger and better games to an extremely passionate audience.
EA CEO Andrew Wilson also spoke on the matter. For him, companies will start a “new era” among racing titles. In addition, the American publisher intends to use its technology to increase the popularity of franchises of this genre.
Our industry is growing, the racing category is growing, and together we will position ourselves as leaders in a new era of racing entertainment. With full use of EA’s technology, platform experience and global reach, this combination will allow our franchises to grow and deliver more experiences to a fan base around the world.
If the purchase is completed, Electronic Arts will add names like F1 , DIRT , Grid and Project CARS to its catalog . The company already owns consolidated names like Need For Speed and Burnout .
Take-Two and Codemasters
Previously, Take-Two had made an offer of £ 740 million (about R $ 5.2 billion) to acquire Codemasters. The negotiation seemed concluded, as the publisher even celebrated the agreement, however, it is no longer the case.
It is not yet known whether the owner of GTA , Red Dead Redemption and NBA 2K is preparing a counter proposal or if another company will join the “race”. For now, EA has the knife and cheese in its hands.