The Cupertino giant has now officially confirmed its intention. Let us now look at the details and repercussions for the music industry
Without further ado, let’s look at Apple’s official statement regarding the purchase of Shazam:
Today, it is used by hundreds of millions of people around the world. On various platforms. Apple Music and Shazam are a natural pair. Sharing a passion for discovering music and delivering great music experiences to our users. We have incredible plans in store. For this very reason, we look forward to combining our efforts with Shazam after the approval of the purchase agreement concluded today. “
Apple’s official statement is very enthusiastic
Moreover, interested in the purchase of this application would also be Snapchat and even Spotify. All of them captivated by the talents of Shazam. Here, as a rule, Apple never reveals the details or strategies of operation and purchase but we have a good idea of how Shazam can help Apple. Especially in their music services. The possibilities for cooperation are immense!Apple did not disclose the cost of this official purchase of Shazam despite several sources confirming to TechCrunch that this deal would be worth $ 400 million. A millionaire business to finalize the purchase of this application.
Note that the main focus of operation of Shazam has always been the recognition of music. People, users capture a short snippet of the song and the app starts comparing this section to its huge database. This way the application will be able to tell you exactly what you are listening to. At least in most cases.
Shazam Artificial Intelligence will have motivated Apple to finalize the purchase of this application
Over the years Shazam has been increasing its number of services. You are now forcing users to various sites where they can download the music they are listening to. It also provides, and more and more official information about the song, its authors and respective album, among other details and information.At this point the Shazam application already has more than one billion downloads from the App store, being quite popular. Another reason that will have motivated to finalize this purchase, now official.
Incidentally, the application even now gives you suggestions of popular songs based on the passages you recognize. In short, using artificial intelligence mechanisms will know what you like to hear and you may like to buy. Artificial Intelligence, one of the points that motivated Apple to make this purchase official.
After all this, of all these years in the market, Shazam has established several interesting partnerships. All of them will now migrate to Apple’s sphere of influence. All of them have been helping this application to grow. Even Snapchat, which currently has integration with Shazam. In fact, through Snapchat you can recognize the music you are playing. Now all this is possible thanks to the Shazam application.
In an official statement on the purchase by Apple, Shazam stated the following:
We are quite anxious to announce that Shazam has entered into an agreement to become part of Apple. Shazam is one of the most highly rated applications in the world and loved by hundreds of millions of users. We can not imagine a better home for the application that allows us to continue to innovate and offer magic to our users.
Interestingly, the application had gotten a capital injection and a valuation over $ 1 billion about 2 years ago. However, if Apple bought this application for “only” 400 million dollars, this means that Shazam has lost all of this value in the last two years. Signs somewhat worrisome and will have left this application somewhat vulnerable.
Shazam should have already wagered on its own application for streaming music
Now we have to wait and see what the repercussions are in the music industry. How can Apple Music service also improve, now that this purchase is official!If you want, and do not miss the next articles, lists, tips and analysis, pay attention to our social networks.
And you, do you usually use this application? How do you see this Apple purchase that now becomes official? Leave us your opinion below in the comments.