Apple closes the affiliate program with applications in iTunes

Today Apple announced its plans to close the iTunes affiliate program with attachments and purchases in applications. This decision will lead to the loss of many technical sites that work with Apple and its products.

Here is what is said in the official e-mail:
Thank you for participating in the affiliate program. With the release of the updated App Store in iOS and macOS, the way to find applications has improved, and we decided to remove them from iTunes. From October 1, 2018, the section devoted to applications and in-app purchases will disappear from the program. Other content (music, movies, books, TV shows) will remain.
Many websites are concerned about Apple’s decision. Here is what the Touch Arcade team wrote:
Just that Apple announced that it is closing the affiliate program due to improved search in the new App Store. It is difficult to perceive this as something other than: “Earlier we did not appreciate the work of third-party sites, and now they do not need us at all.” I really do not know what TouchArcade will do Despite all the sticks that the industry put into our wheels, we always had a profit from applications, because we attract a lot of customers for Apple. Apple seemed to show a huge middle finger sites, like TouchArcade, AppShopper, etc., who spent the last decade on advertising the App Store and gamesiOS. On the same day, the company announced that it had broken the income record, earning 53.3 billion dollars and 11.5 billion only on the Internet.
The site MacStories has made the best conclusion:
What worries us is Apple’s too hostile tone in the letter.
“With the release of the updated App Store in iOS and macOS, the way to find applications improved, and we decided to remove them from iTunes.”
It sounds like: “Our new App Store is so good that you do not need us anymore.” If so, then the solution is stupid. Do not forget that all these sites and developers have earned for the company millions of dollars in recent years, just for a modest 7% of earnings. Whatever the motivation, the decision was not considered thoroughly, and it is insulting.


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