Sunday, February 25th, day of the biggest presentations at the Mobile World Congress ( MWC ). Day marked by Samsung, Samsung and more Samsung. A whole new range of products from the South Korean giant whose media would almost stifle something as important as their S9. I am referring to Nokia. A brand that wants to get back to the top places on the Android market. For this, will have the help of Google, or rather, its Android One and Android Oreo ” Go Edition .”
From the new Nokia 1 from HMD Global to the new Nokia 7 Plus. Even pertussis, the Nokia 8 Sirocco. It would be this Finnish manufacturer that more smartphones would bring to the world and more than that … It was no coincidence that the vice president of the software and development sector of the Android system took to the stage. No other manufacturer would have such a notable presence as Nokia. None would be, like Nokia, such a big support from Google.
Companies that share a vision, according to the VP of the software and Android department at Google. Nothing more nothing less than Andrei Popesc u. It was at that moment that we realized that this would be one of the next big builders worldwide.
Although it remains modest with 1% of the global smartphone market share – IDC data – Nokia’s goals are clear. Get to the Top 5 of mobile builders. To do so, it will rely on platforms like Android One, freeing itself from the burden of software updates on its smartphones. Something that will be guaranteed by Google itself.
In this way, you will also be able to meet the needs of those who are looking for a mobile phone for the most basic needs. Yes, there is still a very considerable market for this type of mobile devices. Not all consumers need or look for a new smartphone (Android or iOS).
North American market will be an obstacle
For now, according to Cnet, the only market where Nokia may feel some obstacles and difficulties to enter will be the North American. Last Monday, Florian Seiche, CEO of HMD Global, said there were no plans to sell the new equipment in the United States. However, in the meantime I would go back on the decision and say that Nokia 6 (2018) would reach the 3rd largest smartphone market in the world. However, it would not be available through any of the operators
According to HMD Global itself, Nokia is already among the top 5 manufacturers in a total of 15 markets. However, there is still a long way to go before finally getting to be among the top 5 mobile device brands in the world.
The new bets of this brand that wants to return to the top of the market
The new bets of this brand that wants to return to the top of the mobile device market. To arrive, will rely on its new Nokia 1. Device extremely modest, launched under the “Go Edition” platform. This is a Google initiative that adds applications optimized to run on smartphones with 1GB or less of RAM. In short, to spread Nokia and it’s Nokia 1 to all developing markets. The price of this smartphone will be well below $ 100 or 100 euros.
Android One and Android “Go”, the ideal solution?
We have no doubt that by delegating to Google the skills to upgrade and deliver the software, the brand can focus more on the production and distribution of hardware. What’s more, we have no doubt that pure Android with frequent updates from Google brings new popularity to Nokia and its smartphones.
Now it is necessary to have your feet firmly on the ground. We can not ignore the “giants” in Nokia’s way. To Huawei. Apple. Samsung. None of these manufacturers will invite competition to the top places. HMD Global is perfectly aware of this, and all of its ads and strategies seem to reflect that.
Nokia 8 Sirocco is the new premium smartphone from HMD Global
It will not be an easy road but I believe that in a short time Nokia will win the low-end or entry-level market in several countries. I have no doubt that in a matter of 2 to 3 years it will be in the Top 5 of the Android builders when we look at the entry segment or mid-range.
However, Nokia’s premium segment is still very “green”. We now have a new Sirocco that is nothing more than a “spice” for the most devout fans of the brand. It can not be regarded as a rival of the Samsung Galaxy S9. You have no chances with an Apple iPhone X. The Huawei Mate 10 Pro is from Nokia 8 Sirocco.
In any case, we have no doubt that the new Sirocco was not designed to deal with these titans. This role is reserved for Nokia 9 and/or Nokia 10 … And you, do you believe in the potential of this brand?