OnePlus. The Chinese brand that wants to succeed where Huawei was unsuccessful(albeit for reasons beyond their control). The “small” Chinese construction company wants to officially launch itself on international markets. Want to establish partnerships with operators. You want to get your products to the physical stores. It wants to establish itself in the 3rd largest market of mobile devices in the world. For that, you are already preparing OnePlus 6. It will bring you the new Snapdragon 845 from Qualcomm. But there is more …
In statements to CNET during CES 2018, Pete Lau, CEO of OnePlus and Carl Pei, confessed their interest in US carriers. Carl was a translator, Pete answered in Mandarin. When it inquired about a concrete date for the arrival of the brand to the operators, this one refused to go into details.
OnePlus is a well-known brand among technology enthusiasts and Android buffs. A brand that was born to please the core of geek consumers and who now tries to reach a much larger target audience.
OnePlus’ future passes through the US market
You will need a distribution partner to do this. So that your products finally reach consumers in a physical store, and preferably by the operator’s Something that could catapult this still.
A small company founded in 2013 to new heights. This is the goal for 2018. Enter one of the biggest markets in the world. Before that there are still many negotiations to be done. The brand itself is cautious and aware of the difficulties. However, its course for 2018 seems to be already outlined.
This brand is taking advantage of all the enthusiasm of the public, leaning not on the shoulders of giants but in a giant community of fans. Take the example of OnePlus 5T, the fastest-selling smartphone in the brand’s history since its launch in November.
The use of limited editions such as SandStone White that is already depleted also contributes greatly to this hype. The brand wants to ensure that it continues to be talked about. Which is more and more talked about! Unfortunately not always for the best reasons with the issue of user privacy to bring some clouds of uncertainty.
Already before the 5T, the 5 had been an authentic bestseller according to the founders of the mark. The old top of the range was released in June and although his life was short, was not devoid of intensity and emotion.
OnePlus 6 will arrive in June with Snapdragon 845
This OnePlus 6 could be the first smartphone of the brand to reach America through its operators. Incidentally, it was not by chance that the presentation of the 5T took place in the USA.Pete Lau also confirmed that the next OnePlus 6 is expected to come near the end of the first half. Like OnePlus 5 in 2017. That said, we can point to the month of June / late May as a likely arrival date for OnePlus 6.
This is the next big goal of the brand that already has a good position in the world’s largest smartphone market, China. Also in India, the 2nd largest market for smartphones and mobile devices the brand is widely known. Now it is time to focus on the 3rd largest market in the world.
And if Huawei failed to sell the Mate 10 in the carriers, opting for physical stores like the Microsoft Store and online platforms, the young brand wants to bring the OnePlus 6 to the carriers. Note that according to data from various analysts, between 85 to 90% of all American consumers buy their smartphones through an operator.
US carriers account for 90% of US sales
To date, the Chinese technology founded in 2013 has always bet on digital commerce to sell its products. Only recently began betting on physical stores. Now, by 2018 he wants to investigate the possibility of entering the US with OnePlus 6 equipped with Snapdragon 845.
Pete Lau has been uncertain about the possibility of another smartphone in 2018 in addition to OnePlus 6 with Snapdragon 845. He said he was “100% sure” that OnePlus 6 would have a 6T in 2018. A strategy the brand has been using since 2016.
Snapdragon 845 is the first confirmation for the next OnePlus 6
Lau was still very elusive about the technical details of OnePlus 6. However, it has confirmed the presence of Qualcomm’s most powerful processor to date.
This is confirmed the Snapdragon 845 in this next smartphone. The processor was introduced last December. It is the first and for now the only official confirmation for this upcoming high-end Android smartphone.
For the CEO, there is no alternative but the Snapdragon 845. This demonstrates how much the brand is aware of the need to maintain the high standard of quality for its consumers.
The OnePlus 6 will probably arrive in June with the Snapdragon 845. It will arrive after the first waves of enthusiasm around the Samsung Galaxy S9 have calmed down. In this way, the brand guarantees that it will not be overshadowed by the launch of these tops range.
Artificial Intelligence does not seem to be part of OnePlus plans
For OnePlus 6, the brand should not waste any effort. Including all the best features available up to the start of their mass production. Keeping your core users happy. Seeking to reach new markets. Aware of the challenges that await you.Notoriously absent from the vocabulary of both the maximum representatives of the brand was the word/expression “artificial intelligence”. It will have become a fashion.
In addition to the presence of Snapdragon 845, we do not know anything else. We can only be guided by Pete Lau’s phrase “The only thing we can do is keep a humble approach.”
What are your expectations for this product?